When the human genome was sequenced in the early 2000s, it promised to change the field of biomedical research by providing better insight into the human body and how drugs and other substances affect us. Perhaps surprisingly, the genomic revolution has also greatly impacted the nutraceutical industry – scientific data began entering public consciousness and consequently, consumer interest in nutraceutical products have skyrocketed, but these customers have also begun demanding more research to back-up product claims.
In recent years, the nutraceutical industry has seen rapid growth and change as consumers have become more interested in nutraceutical products, but also demanding more research to back-up product claims. This in turn has led the nutraceutical industry to adopt a new science based paradigm.
In this white paper, we discuss how you can leverage scientific studies to:
- Increase your customer confidence
- Attract new investments,
- Develop new products
- Protect your intellectual property (IP)