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Why Turmeric? Separating the Credible from the Con

Turmeric has become a buzzword in the health community, its market size growing immensely in the past few years: approximately doubling from $50.3 million in 2017 to $97 million in 2020, and is expected to continue this growth, jumping to $191.89 million by 2028 (Grand View Research, 2021; Schultz, 2021). But what separates turmeric from other health fads like the routinely debunked ‘celery juice detox’ trend?

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